What is Search Engine Optimization (SEO)? and it’s 3 Types.

search engine optimization
seo components
seo types

Do you know organic search drives 53.3% of all website traffic and 49% of marketers report that organic search has the best ROI of any marketing channel.

Suppose you write well structured, consistent, informative, factual and amazing piece of content on your blog but you still are not being able to get traffic via search engines and your blog is no where in SERPs then you must be having difficulty implementing SEO or search engine optimization. Then don’t worry this article is going to help you.

These Search Engine Optimization techniques can assist your website in not only improving its rankings and traffic numbers, but also in achieving the desired return on investment (ROI) from SEO. Whether you’re looking for sales, store visits, or leads, these SEO tips can help you. Also read about types of digital marketing.

What is Search Engine Optimization? And its Importance?

technical seo
off page seo
on page seo

What exactly is SEO? SEO is an abbreviated form for search engine optimization, which is the technique of increasing the quality and quantity of traffic to your website through organic search engine results. Organic traffic is any traffic that you receive without having to spend for it.

Paid advertising, social networking sites, and many other online platforms drive traffic to websites, but search engines drive the vast majority of online traffic. Furthermore, organic search results take up more digital real estate, show up more accurately to savvy searchers, and receive significantly more clicks and paid advertisements. For example, only 2.8 percent of all US searches  resulted in a click on paid advertisements. That statement should be enough to convince you of the importance of SEO.

How Search Engines function?

Search Engine works in 3 ways: crawling, indexing and ranking.

1. Crawl: Search the Internet for content, inspecting the code/content for each URL found.

2. Index: Organise and store the content discovered during the crawling process. When a page is added to the index, it is qualified to be displayed as a result of relevant queries.

3. Rank: Provide the content that will best answer a searcher’s query, which means that results are ordered from most relevant to least relevant.

1. Crawling

Crawling is the process by which search engines dispatch a team of robots (referred to as crawlers or spiders) to find new and updated content. Content can take many forms — it could be a webpage, an image, a video, a PDF, or anything else — but irrespective of the format, content is noticed through links. There are a few possible explanations for why you aren’t appearing in the search results:

Your site is totally new but has not yet been crawled.

Your website is not linked to any other websites.

The navigation on your site makes it difficult for a robot to crawl it effectively.

Your site includes some basic code known as crawler directives that are preventing search engines from indexing it. Your site has been penalised by Google for spammers tactics.

2. Indexing

Indexing is the collection of content discovered during the crawling process. If a web browser indexes a page, it will appear in search results for related queries. Search engines process and store information they discover in an index, which is a massive collection of data of all the content they’ve discovered and deemed suitable for serving to searchers. Once the crawler has retrieved the page content, it will add it to the index of visited pages and organise all of the information. The data will then be used to assess the page’s relevance in comparison to similar pages.

3. Ranking

When a search is performed, search engines hunt their index for extremely relevant content and afterwards arrange that content in the expectation of answering the searcher’s query. Ranking refers to the ordering of search results based on relevance. In summary, the higher a website ranks, the more relevant the search engine believes that website is to the query. It is possible to prevent search engine crawlers from accessing parts or all of your website, or to direct search engines to avoid indexing specific pages. While there may be valid reasons for doing so, if you want your content to be found by search engines, you must first ensure that it is crawlable and indexable. Otherwise, it’s nearly invisible.

Also read about how SEO can help you in your digital marketing strategy.

Components of SEO

SEO has 3 main components

  • On-page SEO
  • Off-page SEO
  • Technical SEO

1. On-page SEO

Content is king, you want to create content that your audience will find helpful and interesting. Aside from the topicality of the content, how you format your web content can influence how search engine bots absorb your content. Every webpage you create should include a thought-provoking headline to pique the reader’s interest, as well as the search term that the webpage covers. Other body formatting options, such as bolding specific keywords and phrases, can help emphasise the significance of the phrases you’re optimising for.

On-page SEO is among the most beneficial ways to invest in the overall quality of your blog. On-page SEO improves one’s domain authority and, as an outcome, your ranking in relevant search queries. This also tends to work to enhance the quality of your blog for actual users by improving content, experience, and accessibility.

Before you begin your off-site SEO efforts, you should have a fully optimised website, as a poor-quality blog can take down even the finest off-page SEO strategy. By focusing on these on-page optimization aspects, you can improve your site’s visibility and quality while also advancing all potential SEO and digital marketing efforts.

  • Content
  • URL Structure
  • Meta Titles and Descriptions
  • Image Optimisation
  • Canonical Tags
  • Alt Text
  • Unique Content

2. Off-page SEO

search engine optimization
seo components
SEO

Off-page SEO is unquestionably more harder to implement than on-page SEO. Relationship building with other sites through the publication of interesting content or reaching out to the individuals who manage the websites is what off-page SEO is all about. Link construction is the term for the process of forming connections. Who is linked to you, how they are linked to you, and how your material is spread in social media and on the internet are all aspects that might affect your potential to rank on the SERP.

There are a variety of link-building strategies you can employ.

  • Bookmarking on social media
  • Blog & Discussion Forum Making a comment on Content Marketing
  • The Internet and Social Media
  • Link-Building
  • Interviews with Guests
  • Infographics 

Technical SEO

off page seo
how search engine works
on page seo
seo keyword research

Technical SEO refers to ranking your site so that search engines can crawl it more easily. Many businesses do not consider SEO when developing a new website. But that’s where it all begins. You want a framework that is searchable but also easy to navigate. It is crucial to consider all sense of your website and also how they relate to SEO.

For example, if your website has a slow load speed or 301 redirects, you may be losing a lot of traffic. Knowing the areas that comprise technical SEO can help you avoid having to perform any surgeries on your website.

Technical SEO focuses on optimising your website’s technical elements. Mobile friendliness, site structure, site speed and so on are examples of technical elements.

The following areas contributes to technical SEO:

  • Website Structure
  • Link Structure
  • Meta Tags
  • Usability & Friendliness
  • Indexability
  • Image Optimization
  • Site Speed
  • Code
  • Errors
  • Schema

Conclusion

I hope you liked this quick primer on SEO. I really want to do it with a simple explanation of search engine optimization in this guide. And provide you with a few concrete actions to get started. To learn SEO, all you need is a curious mind and a desire to assist searchers in finding the information they require. Thankyou.

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