Digital Samarth

Digital
Marketing
Services

Unlock the Power of
Choice: Explore our
Diverse Range of digital marketing Services
and Accelerate Your Success.

Search Engine Optimization

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Keyword Research and strategy

we understand your niche and can boost your ranking for specific search terms. Your dedicated SEO specialist will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research to build a list that makes the most sense for your website and the competitive landscape.

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Technical SEO

Rankings can improve with optimizations on your website’s back-end, such as improving page speed. By fixing these errors, it makes it easier on search engines when they crawl your website. And when you make search engines happy, your rankings can make you even happier!

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Link building

Backlinks are a huge component of ranking higher in search results, but not just any link! That’s why you should partner with a search engine optimization company like Thrive that has a dedicated link building team and has connections with many high-quality and relevant websites.

Local SEO

Statistics show that 64 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or Google My Business (GMB) optimization and attract high-intent customers. We optimize your GMB profile and manage your online reputation to grow your local following.

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Off-Page SEO

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Partner with our SEO company and let us help you demonstrate your industry expertise. We leverage social media marketing, link building and influencer marketing to generate qualified links and positive ratings.

Content Writing

We have a team of writers that produce SEO-friendly content for your website, whether that’s creating share-worthy blog posts or optimizing pre-existing service and product pages with more content. Search engines love a website that adds new content on a regular basis. Choose our SEO firm to support your content needs and bolster your search marketing.

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On-Page SEO

Enhance your online visibility and earn high-quality traffic. At Thrive, we ensure our SEO services are aligned with search engines’ best practices to boost your website’s trustworthiness. Our SEO experts publish unique, value-rich content, optimize your headlines and HTML tags and utilize high-resolution images.

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Conversion Rate Optimization(CRO)

Increase your customers’ lifetime value and grow your online revenue with Thrive’s CRO services. Our SEO marketing company integrates pay-per-click marketing with our SEO services to maximize your conversion opportunities. We perform website analyses, landing page optimization and A/B split testing.

Digital Marketing Statergy

You know your needs but don't have a plan. RELAX,
We'll Get you there faster than you think.

Why do you need a strategy?

In today’s digital world, growing a business comes with many challenges and opportunities that demand different web marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, internet marketing strategies that yielded positive results a year ago may not generate the same results today.

Jumping straight into execution without a well-structured internet marketing strategy is one of the biggest mistakes you could ever make in running your business.

Eliminate the frustration and confusion in optimizing your web processes and overall performance. Partner with our marketing strategy company and take advantage of our custom digital strategy services.

Our Approach

Each business is unique, so tailoring your digital marketing strategy to align with your specific goals, target audience, industry, and resources is
very IMPORTANT.

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Web Audit Practices

A reputable marketing strategy company runs a complete digital marketing audit, provides transparent site audit results and clarifies website issues and technical processes. Additionally, a reliable digital strategy firm uses advanced SEO audit tools to ensure all campaign details and recommendations are accurate. At Thrive, we explain technical jargon and drill down your website audit report so you have a clear understanding of where your money goes and what’s happening in your campaign.

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SEO website strategy

A dependable internet strategy consultant examines all aspects of your web design and SEO performance to determine all factors that affect your website accessibility and hinder your online growth. Beware of a digital strategy agency that delves right into search optimization without discussing your responsive web design issues. At Thrive, our SEO website strategy recommendations also tackle the important tasks of fixing website problems and preventing them.

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Advertising strategy

Promoting your products and services online requires cutting-edge organic and paid search strategies to rise above the din and attract customer attention. However, only a few marketing strategy agencies can effectively produce and implement both Google AdWords strategy and organic digital marketing techniques. Thrive comprises a team of industry specialists knowledgeable in various online advertising solutions, including Facebook ads strategy, social media content strategy and SEM strategy creation.

Marketing flexibility

Do you cater to other businesses, investors, decision-makers or consumers? A trustworthy digital strategy consultant formulates a social media marketing business plan and digital marketing techniques that adapt to client demands and changing market conditions. Whether you need help developing a B2B social media strategy, B2C social media strategy or other digital marketing strategies, our internet marketing strategy consultants can assist you.

Link Building Services

Our primary objective is to leverage the power of high-quality backlinks to boost your website’s visibility, credibility, and search engine rankings. Through a tailored link building strategy, we aim to drive targeted traffic to your site, expand your online presence, and establish your website as a trusted source within your industry..

Why link building is important for online success?

  • Improved Search Engine Rankings: Backlinks are a significant ranking factor for search engines like Google. Search algorithms consider the quantity and quality of backlinks pointing to a website when determining its authority and relevance. A strong link profile can help improve your website’s visibility in search engine results pages (SERPs) and increase organic traffic.

  • Increased Website Authority: When reputable websites link to your site, it signals to search engines that your website is trustworthy and valuable. Backlinks act as endorsements or votes of confidence for your content, establishing your website’s authority within your industry. High-quality backlinks can enhance your online reputation and credibility.

  • Targeted Traffic and Referral Opportunities: Backlinks from relevant and authoritative websites can drive targeted traffic to your website. When users click on these links, they are more likely to be genuinely interested in your content or offerings, increasing the chances of conversion. Additionally, backlinks can generate referral traffic from users who discover your website through external sources       

  • Faster Indexing and Crawling: Search engine bots discover new websites and web pages by following links from existing websites. When reputable sites link to your content, search engine bots are more likely to find and crawl your pages, resulting in faster indexing. This helps your new or updated content appear in search results more quickly

SEO Link building services

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Link Profile Analysis

A thorough analysis of your website's existing link profile, including an assessment of the quality, relevance, and diversity of the current backlinks. This analysis helps identify areas for improvement and guides the development of an effective link building strategy.

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Custom Link Building Strategy

Developing a tailored link building strategy based on the specific needs and goals of your website. This includes identifying target keywords, defining target audiences, and determining the types of websites and content that are most suitable for acquiring high-quality backlinks.

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Competitor Research

Researching and analyzing the link profiles of your competitors to identify their successful strategies and uncover new opportunities for acquiring backlinks..


Guest Posting

Creating high-quality and engaging content to be published on authoritative websites or blogs as a guest author. This involves identifying relevant platforms, conducting outreach, and securing opportunities to include backlinks to your website within the guest posts.

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Outreach and Relationship Building:

Proactively reaching out to website owners, bloggers, influencers, and industry authorities to build relationships and secure backlinks. This approach involves personalized outreach, content collaborations, interviews, and other forms of content promotion.

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Reporting and Analysis

Providing regular reports on the progress of your link building campaigns, including the acquisition of new backlinks, improvements in search engine rankings, and organic traffic growth.

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Broken Link Building

Identifying broken links on other websites and reaching out to webmasters to suggest your content as a replacement, thus providing value to the website owner while acquiring new backlinks for your site.


Content Promotion and Link Earning

Promoting your existing content to relevant websites, blogs, and online communities to earn natural backlinks and increase brand visibility. Implementing social media strategies and outreach campaigns to encourage users to share and link to your content.

Best in class link building services for your Business

Get more referring Domain andEstablish brand credibility

  • Broader Organic Reach: Referring domains can introduce your website to new audiences and expand your organic reach. When users come across your website through backlinks on different domains, it increases the chances of attracting targeted traffic from diverse sources. This can lead to increased brand exposure, improved brand recognition, and potentially higher conversion rates.

  • Natural Link Building Profile: A natural link building profile consists of a variety of referring domains. It is important to avoid an excessive concentration of backlinks from a small number of domains, as it may raise suspicion among search engines. A healthy mix of referring domains indicates that your backlinks are acquired organically and are not the result of manipulative tactics.
  • Diversification of Backlinks: Referring domains represent unique websites that link to your site. Having a diverse range of referring domains indicates that your website is receiving backlinks from a variety of sources. Search engines consider this diversity as a positive signal, as it suggests that your content is valuable and relevant to different audiences.

  • Increased Authority and Trust: When your website earns backlinks from authoritative and trustworthy domains, it enhances your own website’s authority and trustworthiness. Search engines, like Google, take into account the quality and reputation of the referring domain when assessing the value of a backlink. Backlinks from reputable websites contribute to your website’s overall credibility and can positively impact your search engine rankings.

Search Engine Marketing

What is SEM and Why is it a great deal?

Outrun the competition and Grow your Buisness

SEM stands for Search Engine Marketing. It refers to the practice of promoting a website by increasing its visibility in search engine results pages (SERPs) through paid advertising. SEM primarily involves pay-per-click (PPC) advertising, where advertisers bid on keywords relevant to their target audience. When users search for those keywords, the ads are displayed at the top or bottom of the search results.

Here are some reasons why SEM is a great investment:

  • Immediate Visibility: Unlike organic search engine optimization (SEO), which takes time to see results, SEM provides instant visibility for your website. As soon as your PPC campaign is set up and approved, your ads can appear on search results, ensuring immediate exposure to potential customers.

  • Targeted Advertising: SEM allows you to target your ads based on specific keywords, demographics, locations, and other parameters. This level of targeting ensures that your ads are shown to users who are actively searching for products or services related to your business. By reaching a highly relevant audience, you can maximize the effectiveness of your advertising budget.

  • Cost Control: SEM platforms, such as Google Ads, offer flexible budgeting options. You can set daily or monthly spending limits, control your ad bids, and adjust your budget based on your needs and performance. This level of control allows you to allocate your advertising budget effectively and make data-driven decisions to optimize your return on investment (ROI).

  • Measurable Results: SEM provides detailed performance metrics and analytics, allowing you to measure the effectiveness of your campaigns accurately. You can track impressions, clicks, conversions, and other key performance indicators (KPIs) to evaluate the success of your advertising efforts. This data enables you to refine your strategy, improve campaign performance, and make informed decisions for future investments.

  • Remarketing Opportunities: SEM platforms offer remarketing capabilities, allowing you to target users who have previously visited your website. By displaying tailored ads to these users, you can re-engage with them, increase brand recall, and encourage conversions. Remarketing is a powerful tool for nurturing leads and maximizing the impact of your SEM campaigns.

What are search engines?

Search engines are online platforms that enable users to search for information on the internet. They serve as a gateway to the vast amount of content available on the web and help users find relevant websites, documents, images, videos, and other resources based on their search queries. Some popular search engines are GOOGLE, BING, YAHOO, BAIDU, YANDEX, DuckDuckGo. These search engines utilize complex algorithms to determine the relevance and ranking of web pages based on factors like keywords, backlinks, user experience, and more. They continuously update their algorithms to provide users with the most accurate and useful search results possible.

How does SEM works?

  • Keyword Research: The first step in SEM is conducting keyword research to identify relevant keywords and phrases that users may use when searching for products or services related to your business. These keywords will be the foundation of your SEM campaigns.

  • Ad Campaign Setup: Using a platform like Google Ads, you create and set up your ad campaigns. You define your target audience, select the geographic location where your ads will be shown, and set your budget and bidding strategy.

  • Ad Creation: You design and create compelling ads that will appear in the search results when users search for the targeted keywords. Ad components typically include a headline, description, display URL, and optional ad extensions to provide additional information or features.
  • Bid Auction: When a user enters a search query that matches your targeted keywords, a bid auction takes place. The search engine’s algorithm determines which ads to display based on several factors, including bid amount, ad quality, and relevance to the user’s search.

  • Ad Ranking and Placement: The search engine ranks the ads based on factors such as bid amount, ad quality score, and expected click-through rate (CTR). Ads are typically displayed at the top or bottom of the search results page, marked as “Sponsored” or “Ad.”

  • Ad Display and Clicks: When your ad appears in the search results, users can click on it to visit your website or landing page. You are charged only when someone clicks on your ad, following a pay-per-click (PPC) model.




What's The Difference?

  • SEO (Search Engine Optimization), PPC (Pay-Per-Click), and SEM (Search Engine Marketing) are three distinct digital marketing strategies, each with its own approach and benefits. Here’s a breakdown of the differences between them:
  1. SEO (Search Engine Optimization): SEO focuses on optimizing a website and its content to improve organic search rankings in search engine results pages (SERPs). It involves various on-page and off-page techniques to enhance a website’s visibility, relevance, and user experience. SEO is a long-term strategy that aims to increase organic (unpaid) traffic by targeting specific keywords and optimizing website elements such as content, meta tags, site structure, and backlinks.

 

Benefits of SEO:

  • Increased organic visibility and website traffic.
  • Long-term sustainable results.
  • Higher credibility and trustworthiness.
  • Cost-effective compared to paid advertising.
  • Improved user experience and website usability.
  1. PPC (Pay-Per-Click): PPC is a form of online advertising where advertisers bid on specific keywords, and their ads are displayed in search engine results or on websites. Advertisers pay a fee each time their ad is clicked. PPC campaigns are managed through platforms like Google Ads, and they offer immediate visibility in search results, allowing businesses to target specific keywords and audiences.

Benefits of PPC:

  • Immediate visibility and fast results.
  • Control over ad placements, budget, and targeting options.
  • Measurable and trackable performance with detailed analytics.
  • Flexibility to adjust campaigns in real-time.
  • Ability to target specific geographic locations and demographics.
  1. SEM (Search Engine Marketing): SEM is a broader term that encompasses both SEO and PPC. It refers to marketing strategies and techniques used to promote a website’s visibility in search engine results. While SEO focuses on organic search results, SEM includes both organic and paid search methods. It combines SEO efforts with paid advertising to maximize visibility, traffic, and conversions.

Benefits of SEM:

  • Comprehensive approach combining organic and paid search strategies.
  • Enhanced visibility across both organic and paid search results.
  • Flexibility to adjust tactics based on campaign goals and budget.
  • Ability to capture immediate and targeted traffic through paid ads.
  • Synergy between SEO and PPC efforts to maximize overall search presence.

In summary, SEO is focused on optimizing a website for organic search results, PPC involves paid advertising based on keyword targeting, and SEM encompasses both SEO and PPC strategies to maximize visibility and traffic from search engines. The choice of which strategy to prioritize depends on your business goals, budget, and the specific needs of your marketing campaign.

SEM services

Dominate Search Results with Tailored SEM Strategies

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Campaign Strategy and Planning

SEM services start with developing a comprehensive campaign strategy based on the client's goals, target audience, and budget. This involves identifying target keywords, defining campaign objectives, and selecting appropriate platforms for advertising.

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Ad Creation and Management

SEM services encompass the creation and management of paid search ads. This includes writing compelling ad copy, selecting appropriate ad formats (text ads, display ads, etc.), and optimizing ad campaigns for maximum performance. Ad management involves ongoing monitoring, testing, and refining of ad campaigns to improve click-through rates (CTR) and conversion rates.

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Keyword Research

SEM professionals conduct extensive keyword research to identify relevant and high-value keywords that align with the client's business and target audience. This includes analyzing search volume, competition, and relevance to ensure effective keyword targeting.

Landing Page Optimization

SEM services often include optimizing landing pages that visitors are directed to after clicking on ads. This involves improving the landing page's content, layout, and call-to-action (CTA) to maximize conversions and user experience.

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Bid Management

SEM professionals handle bid management to ensure that clients get the best return on their ad spend. They continuously monitor bid prices, adjust bids based on performance data, and employ bidding strategies to optimize campaign results.



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Competitor Analysis

SEM services may include competitive analysis, where the SEM team researches and analyzes the strategies and tactics employed by competitors in the same industry. This information helps clients gain insights into their market position and make informed decisions to outperform their competitors.

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Remarketing and Display Advertising

SEM services may involve the implementation and management of remarketing campaigns, where ads are shown to users who have previously visited the client's website. Additionally, display advertising services can be provided, which involve creating and managing image or video-based ads on relevant websites or platforms.

A/B Testing and Optimization

SEM professionals conduct A/B testing to compare different ad variations, landing pages, or targeting options to identify the most effective elements. Based on the results, they optimize campaigns by making data-driven decisions to improve performance and achieve better results.